Once upon a time, myths were born from wind and water. Today, they find a new life – in fashion. Ukrainian retailer INTERTOP has introduced a limited-edition fashion capsule created in collaboration with the fantasy film “Mavka. A True Myth.”
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The INTERTOP x “Mavka. A True Myth” collection is inspired by the atmosphere of Ukrainian myth and the visual aesthetics of the film. Its mood is a combination of inner silence, natural strength and sensuality, which is reflected in the style of a modern woman.
At the heart of the collection is the image of a modern Mavka: a sensitive heroine who trusts her own feelings and subtly feels the energy of the world. The capsule combines trendy silhouettes, a natural color palette and symbolic elements that refer to the magical world of the film. Soft textures, plastic shapes and delicate plant accents create a feeling of living energy – as if the myth becomes part of the image.
“This is our second partnership with the Mavka project. In the new collection, we expanded the idea of the capsule – it has become more mature and stylistically holistic. In addition to clothes, this time we added shoes and accessories to create full-fledged looks inspired by the aesthetics of the Ukrainian myth,” comments INTERTOP Chief Marketing Officer Anton Bokyi.
The key element of the collection was a light dress in the style of Mavka, inspired by the image of the heroine of the film. The capsule also included a sundress in a trendy chocolate shade, a khaki dress with a plastic silhouette that refers to the mythical aesthetics of mermaids, long-sleeves with delicate line graphics, as well as two T-shirts – one with a print of a magical fern, the other a fitted model with a plant accent near the collar. The spring mood of the collection is complemented by flip-flops and sandals, and the looks are completed by accessories – bags with a texture inspired by straw weaving.
“Our cooperation with INTERTOP began back in 2023 with the animated film “Mavka. Forest Song”. Then the brand presented a successful collection of children's clothing, which significantly strengthened the brand's private label position in this segment. The new collection, created together with the fantasy film “Mavka. Real Myth”, has become larger – it includes clothes, shoes and bags. Its development lasted almost a year, and the design combines the aesthetics of the film with modern fashion,” notes Tetyana Ruban, head of the licensing and integrations department of the Nerd agency.