The jewelry motif that unites Elizabeth Taylor, Princess Diana, Cameron Diaz, Winona Ryder and Ashanti is back in fashion. The heart-shaped pendant is back at the peak of popularity, and its sentimental nature has an undeniable power of nostalgia. And with Valentine's Day just around the corner, it's hard to imagine a more fitting comeback – so we recommend paying attention to this trend and bringing it back to your jewelry box.
Cameron Diaz. Photo: Vinnie Zuffante/Getty Images
Heart-shaped pendants fit into a broader trend for playful accessories, from bag charms and accent belts to beaded necklaces that look more like personal items than carefully crafted styling tricks. The only risk: if misread, a heart pendant can easily veer into over-theatricalism. However, modern interpretations take a different path—less loud, but much more conscious.
Princess Diana in 1983. Photo: Anwar Hussein/Getty Images
In Chloé's fall-winter collection, golden hearts appeared as moving pendants that swayed to the rhythm of the models' steps, layered one on top of the other and interacted with light, almost weightless fabrics. At Chopova Lowena, this symbol took on a completely different sound: the heart was reinterpreted through the prism of the brand's signature punk aesthetic. Combined with carabiners, chains and ironic charms, the heart took on a playful, daring and deliberately provocative mood. Vivienne Westwood's pendants, on the other hand, offer a fresh visual accent.
Ashanti in 2002. Photo: KMazur
In the contemporary jewelry segment, brands like Completedworks and Otimberg focus on minimalist, sculptural shapes. Their versions of hearts feature a modern, understated aesthetic without any unnecessary embellishment, making them ideal for everyday wear. For those who prefer a more bold approach, look to Roxanne First and Rachel Jackson for more expressive, emotionally charged interpretations.
Whether it's one large pendant on a string, a few layered pendants, or a minimalist metal form, the choice of heart-shaped pendants is incredibly wide these days. It's time to find your version — and discover this year's best selection.
Anthropologie 
Otiumberg 
Missoma 
L'Atelier Nawbar 
Vivienne Westwood 
Chopova Lowena 
Completedworks 
Roxanne First 
By Pariah 
Free People 
Rachel Jackson 
Chloe
Based on materials from vogue.co.uk