Ukrainian brand WONDER welcomed spring in a new space in the heart of Kyiv and presented a new collection dedicated to maturity, architectural work with fabric, and the power of women. The collection was called “Fabric Speaks,” and its face was influencer Yulia Yermolaeva.
Advertising.
With the new season, the WONDER brand has entered a new stage of development. The concept and positioning have been updated, becoming even more focused on working with the quality and meaning of things. To emphasize these constructive changes, the face of the collection was invited to be Yulia Ermolaeva, a businesswoman and influencer who is known among fashion insiders in the capital for her poise, exceptional style, attention to detail, and inner strength.
Actually, this is the femininity that the brand embodies in its things: logical, structural, attractive, honest. The inspiration for the collection, Yulia Yermolaeva, draws an apt parallel with herself: “I know how to build the architecture of an image and my own media picture, because behind this is observation, discipline, and experience. I understand form, composition, context. I know how light works – both in the frame and in life. Logic is important to me, not randomness. For me, a picture is a continuation of the internal system, not its replacement.”
The “Fabric Speaks” collection is about a confident woman who recognizes her strengths, loves herself and boldly declares it to the world. The collection includes cape coats decorated with pearls and a stand-up collar, a leather column-length skirt with a slit, an elegant blue fitted coat with embroidery on the collar. The created looks were complemented by topical accessories: long leather gloves, a pillbox hat and textured clutches.
You can get a closer look at the brand's products at the WONDER showroom in Kyiv at 36/7 Shovkovychna Street.
