In the new spring-summer season, the Ukrainian brand Ruslan Baginskiy addresses the theme of the relationship between place and memory, and the new collection is poetically called “Postcards”.
Advertising.
Traditionally, postcards capture images — but what remains outside the image is no less important: personal words and experiences addressed to beloved recipients. Ruslan Baginskiy's new advertising campaign unfolds as a series of recorded warm impressions, where the key is not so much the place itself, but the state of being there. “Postcards is about the fact that some places stay with us forever. Not only as images, but as feelings to which we return. This collection is about preserving favorite memories that arise in memory, like postcards, and about the desire to create new ones,” shares Ruslan Baginskiy.
The campaign was shot on the island of Milos, Greece, where the local landscapes with their expressive natural geometry emphasized the constructiveness of the headwear shapes. The architectural silhouettes of the rocks and the lines of the beaches reflected the plasticity of the wide-brimmed hats and HatBag transformers – models that combine the functions of a hat and a bag. At the same time, the Greek island became a natural environment for a new series of charms in the form of fruits and vegetables, as if freshly brought from local markets.
All headwear from the new Ruslan Baginskiy collection is created in Ukraine at the brand's own production facility. Each model is based on consistent practice based on knowledge of the material, precision of execution, and continuity of the craft.