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Fashion and sports are now almost intertwined – fashion brands dress the most famous tennis players on the planet, and football or basketball stars become the faces of the most famous fashion houses. A special place here is occupied by the Olympic Games, for which both athletes and designers who create uniforms for national teams are preparing. We tell you about the most interesting collaborations on the eve of the start of the Winter Olympic Games – 2026.
Canada
The Lululemon brand has effectively made a name for itself thanks to its collaboration with the Canadian national team. The focus in these looks is on competent layering, inherent streetwear, and the technological properties of fabrics. The latter are a particular pride of the company, which emphasizes their special elasticity. The design of the uniforms uses the national Canadian colors and the symbol of the country – the maple leaf.
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Ukraine
Ukraine will be represented at the Winter Olympics this year by 46 athletes, including 10 athletes in biathlon. The uniforms were designed for them by Ukrainian designer Elvira Hasanova. As part of the partnership, the GASANOVA brand created formal suits for the national biathlon team, complemented by footwear in collaboration with the Ukrainian brand Emmelie Delage. The new formal looks retain the recognizable DNA of the GASANOVA brand — clarity of lines, strength of silhouettes, and attention to detail. The suits are made in a restrained graphic aesthetic: dark blue architectural silhouettes are complemented by gold embroidery, based on stylized Ukrainian ornaments.
France
The official fashion partner of the French national team was the Le Coq Sportif brand, which demonstrated with concrete examples how to combine sports, technology, and that same French chic.
Mongolia
For the second Olympics in a row, Mongolia continues to capture the world's attention thanks to the spectacular uniforms of the national team, in which local designers turn to the national costume, as well as reminding us that their country is the main producer of cashmere.
Haiti
A real surprise for many was the participation of Haitian representatives in the Winter Olympics. This time, two athletes were able to qualify for the Games, the uniform for which was designed by designer Stella Jean. Bright as the Caribbean landscapes, it aroused admiration among sports fans. Jean herself emphasized: “This uniform is not an exercise in style. It is an act of responsibility. Every detail is thought out. Every centimeter of fabric carries the duty to tell a story – and the will to survive.”
Iceland
The Iceland national team jersey, designed by the brand 66°North, has become another favorite among users on social networks. The laconic design, functionality and lack of unnecessary decor have already made this jersey desirable for all fans of the gorpcore aesthetic.
USA
The US Olympic uniform is the perfect embodiment of Americana, a style that embodies simplicity, comfort and practicality, combining workwear, Western, military and vintage elements. The team at Ralph Lauren, one of the world's leading voices in this style, worked on its development.
