Easter holidays are a time when eyes automatically gravitate towards delicate pastel shades in stores. But this is good news – they are definitely with us for a long time. The main thing is to choose your color to add freshness and life to your spring wardrobe. Ukrainian brands have subtly felt this request from buyers – in the new collections we found sky blue, light pink, a shade of butter, and warm ecru.
Blue
The sky blue trend, also called Ice Blue, was supported by many brands in the new season. Katya Silchenko made it the main one — in the COAT spring-summer 2026 collection we see how blue looks on outerwear, skirts, structured dresses and even shoes. In turn, the Lviv brand Novitska combined its tenderness with a structured cut — sky-colored jackets fit perfectly into a business wardrobe, but noticeably enliven it. You can also start your relationship with blue with the help of accessories — the Ruslan Baginskiy brand has an entire collection dedicated to it.
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the COAT
NEWS
Ruslan Baginsky
Pink
Pink is a color that is already claiming to become a new spring classic. After a difficult and long winter, for many fashionistas it has become a symbol of hope and real spring. Brands are also happy to work with this palette. So, Bazhane chose a warm shade of smoky rose, MOCKO works with classic light pink, and Sarna demonstrated all its diversity in the new collection, because their spring collection is dedicated to the flowering of sakura.
Sarna
BAZHANE
MOCKO
Ecru
Ecru is a warm shade of cream or beige that women love for its versatility and comfort. It gives a feeling of peace and harmony. Ecru also goes well with other neutral colors – white, black, gray, or even with bright accents. Most often, designers use it in trouser suits, as demonstrated this spring by the Article brand. But there are also opposite cases when the neutral mood of ecru becomes the perfect basis for a complex decor. The Linni Caro team likes to use this technique. Their jackets, decorated with three-dimensional flowers, look especially elegant in this palette. In turn, Kristina Bobkova uses ecru in dots, combining it with black.
ARTICLE
Linni Caro
BOBKOVA
Light green
Light green has quickly burst onto the list of the most fashionable colors of the season. The industry has been feeling tired of monotony lately, and light green is here as an antidote. In addition, it is associated with natural freshness and has a calming effect on our psyche. In the new collections of Ukrainian brands, we saw it in a wide variety of variations – from a relaxed two-piece in the pajama style of I AM to sporty pants IENKI IENKI and a floor-length dress AMG
IENKI IENKI
I AM
AMG
Butter yellow
Butter yellow has become a new form of neutrality in 2026, replacing sterile white and subdued beige. One of the reasons for its massive popularity is that it works as a light reflector for the face, illuminating the skin and giving it a fresh look. Butter yellow has become the embodiment of true femininity in the hands of designers Anna Oktyabr and Marianna Senchina, and DIADIA has used it for windbreakers to add a little sunshine even on a cloudy day.
ANNA OCTOBER
DIADIA
Marianna Senchina