On the eve of Valentine's Day, brands are actively releasing special collections and limited drops inspired by the most romantic holiday of the year. Most often, this very “romance” in such collections is due to the colors – pink, red or lilac, which at the same time top the lists of the most fashionable shades of the upcoming fashion season. We tell you how to create a fashionable look in these colors, at least with the help of clothes, to bring spring closer.
Shaped top
Red is an infrequent guest in the collections of the Litkovska brand, but Liliya Litkovska uses it with exceptional precision, balancing between drama and romance. In the spring-summer 2026 collection, she showed a figure-hugging bright red top, as if woven from nets. The collection itself is inspired by the philosophy of art brut – art created outside the boundaries of “mainstream” culture.
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Litkovska
Floral dress
It's hard to imagine a more romantic decor than flowers. Designer Yulia Pascal used them, combining them with laser perforation — the hallmark of the PASKAL brand — in a new line of dresses. If you want tenderness, this will be one of the most apt choices for welcoming spring.
PASKAAL
Fluffy fur coat
Winter is not going to leave us yet, but even in such frosts you can add romance thanks to a fur coat-cloud in a rich red shade. Ukrainian brand SANTA presented it in short and long versions this winter. You will not be able to go unnoticed.
SANTA
Baseball cap with a message
“Romantic is about a state and a certain approach to life. About the ability to see beauty in details and pay attention to them. To choose things that inspire. To feel the change of seasons, move with them and remain true to your ideas and feelings,” says designer Ruslan Baginsky. On the eve of Valentine's Day, the brand introduced baseball caps with the inscription Romantic, as a reminder that this mood does not depend at all on external dates and occasions – everything is inside us.
RUSLAN BAGINSKIY
Powder coat
Playing with contrasts is always a good stylistic technique that also works when combining warm outerwear with delicate colors. It was used by designer Inna Hrytsyk, who presented a minimalistic single-breasted coat in a powdery shade in her new collection. By the way, INLYLAND offers to wear it in combination with red woolen pants.
INLYLAND
Combination dress
Another brand that offers to welcome spring in pink and red is Anna October. Designer Anna October loves the lingerie style and this time combines it with the tenderness of sakura. Red stockings are responsible for the drama in the image. This stylistic technique is worth taking note of.
Anna October
Lilac set
Lilac is a color that always attracts attention. It is not as common as pink or red, but it sounds no less gentle. At the same time, designer Alyona Bettjar showed how it can be integrated into a more formal wardrobe. One of the bestsellers of the AMG brand is a three-piece suit consisting of a jacket, a pencil skirt and a bra.
AMG
Seductive dress
Some people perceive Valentine's Day as a holiday for lovers, while for others it is associated with self-love. The “Biblioteka” brand is manifesting itself in this second reading – on the eve of February 14, they reminded us how seductive tight dresses with figure-hugging necklines look.
National Library
A bag with character
Pink is a color with real character. Throughout history, it has gone from a sign of aristocratic luxury to a symbol of “weakness,” and later became a powerful tool of artistic and even political challenge. The visual point of reference for designer Alona Priest this time was the works of Canadian-American artist Agnes Martin, for whom pink was a way to capture the purity of emotions. Symbolically, the collection is represented by her main customers: Priest's daughters, 6-year-old Amelie and 8-year-old Nicole. “Girls love trying on my things, I see this picture almost every day at home and I wanted to transfer it to the shooting. There is so much positivity and life in these sincere children's emotions that remind us, adults, how important it is to maintain inner lightness despite everything.”
LONA PRIEST
Jacket with a rose
Another example of how you can combine a romantic mood with an office dress code is to choose a formal jacket in a rich red color and complement it with a rose flower. An example is the Kris Maran jacket, which will go equally well with suit pants and your favorite jeans.
Kris Maran