Bags were the undisputed protagonists at Fendi's Fall/Winter 2026/2027 show during Milan Fashion Week. The show was the first collection for the Italian house under the creative direction of Maria Grazia Chiuri, who set a clear direction – towards sisterhood and togetherness.
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The catwalk featured an inscription that summed up the meaning of the collection: Meno io, più noi – “Less me, more we.” This motto reflects both Chiuri’s creative method and the history of the brand itself – five sisters, daughters of the house’s founders: Paola, Anna, Franca, Carla and Alda. “They were true visionaries,” the designer noted on the eve of the show, emphasizing the importance of teamwork. The symbol of this idea was a scarf-ribbon with the inscription 5 SISTERS, whose design resembled the attributes of sports fans – a simple but strong sign of unity.
Talking about Fendi means talking about accessories. In the new collection, bags became the main focus and sometimes appeared in pairs. Among the models were the reinterpreted Fendi Baguette: soft and structured, with animalistic prints or in decorated, almost jewel-like versions. They were joined by new logo tote bags and more rock-n-roll versions in leather with fringes and accent zippers. Some models were complemented by fur covers – a functional element traditionally used in cold regions to protect delicate skin from frost and moisture.
The collection features femininity that enters into a dialogue with men's wardrobe. Some of the looks are offered for both her and him – in particular, dark suits combined with a blue shirt. Other outfits differed only in minor details, emphasizing the idea of a shared wardrobe and shared qualities.
The collars were an homage to Karl Lagerfeld's style, which has long shaped the aesthetic of the house, as were the peep toe sandals paired with socks – another nod to archival heritage.
Lace, a signature element of Chiuri's aesthetic, reappeared on the catwalk, creating a play of translucency. As the house emphasized, “in a world where bodily impulses are increasingly less heard, the wardrobe becomes the service of the body's desires.” Fashion here appears as the antithesis of modern individualism – and a way to return to community.
Fendi has also developed this idea in collaboration with artists SAGG Napoli and Mirella Bentivoglio. SAGG Napoli has created a series of personal and collective principles, including Radicata ma non bloccata (“Rooted but not blocked”) and Presente ma non dipendente (“Present but not dependent”), which describe belonging as a dynamic process. The collaboration with Bentivoglio's archive inspired the creation of a limited jewelry collection, a reinterpretation of 1970s designs in dialogue with the Fendi archives.
According to Vogue.it.