Ukrainian brand ELY ELY, founded by Elizaveta Yurusheva, presents a new spring-summer collection in 2024. It is dedicated to a woman who learns to balance life, combining ambition with ease, and discipline with elegance. The designer uses structural silhouettes, translucent textures, and natural colors to emphasize this character in specific items.
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The brand creates things in Italy using high-quality yarns, which have already become the hallmark of ELY ELY. The collection combines cashmere, silk, premium jersey and silk organza. It is complemented by elegant jackets and caddies – the brand's bestsellers. The silhouettes easily transform from urban rhythm to leisure, from the office to evening outings. Such variability helps to maintain this balance.
The palette of the spring-summer 2026 collection is built on warm natural shades: black, cream, natural white, walnut, olive and gold. It is complemented by delicate bright accents – coral, beige, lime and blue, which add playfulness to the images and allow you to emphasize individuality. “For me, fashion is like architecture. Clothes should create a space in which a woman feels confident and inspired,” adds Elizaveta Yurusheva.
You can get a closer look at the collection from March 21 to 24 during a pop-up at the Fairmont Grand Hotel Kyiv, room 1014.