Just two decades ago, the undisputed fashion icons were Cindy Crawford, Gisele Bündchen, and Kate Moss — they were the embodiment of chic, style, and the perfect look. Today, this role is shared by representatives of a new generation who are the best embodiment of the key values of modernity — diversity, intelligence, and authenticity instead of idealized gloss. Who are they, the fashion icons of our time? We will tell you about 5 famous fashionistas, from supermodels to influencers, below.
Olivia Rodrigo
The 23-year-old American singer is one of the most influential young artists in the world. She won three Grammys in 2021 and is known for her active social stance, such as supporting the LGBTQ+ community and fighting for women's rights. Olivia Rodrigo's fashion looks are inspired by 1990s style, grunge aesthetics and gentle rebellion. And all this resonated with the iconic brand Miu Miu, whose spring-summer campaign the singer became the face of this year.
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Instagram @oliviarodrigo
Vittoria Ceretti
27-year-old Italian supermodel Vittoria Ceretti is the modern it-girl who perfectly embodies the energy of luxury, restraint and natural beauty. Her modeling career started in 2014, after which she has already worked with global brands and become the face of campaigns for Chanel, Jacquemus and Gucci. And her style is the wardrobe of a mature woman who knows how to emphasize her exclusivity, allowing herself a bit of audacity. 
Instagram @vittoria
Emma Chamberlain
You might remember 24-year-old American Emma Chamberlain as an interviewer for celebrity guests at the Met Gala. Ironic, sincere, and in love with vintage style, Emma became popular thanks to her YouTube vlogs. Since being noticed by famous brands, the influencer began to collaborate with industry giants — Louis Vuitton, Cartier, Stuart Weitzman. In addition, Emma also talks a lot about her mental health problems, in particular anxiety, which is very supportive of her fans.
Instagram @emmachamberlain
Matilda Gerf
Influencer and founder of the Djerf Avenue brand, 28-year-old Swede Matilda Djerf inspires people to dress in the aesthetics of Scandinavian chic, to accept themselves and their bodies, and to use clothes for self-expression. Matilda exudes an atmosphere of comfort, balance, and that same Swedish calm. She is considered one of the so-called “quiet” fashion insiders who influence the world without unnecessary noise and infomercials.
Instagram @matildadjerf
Paloma Elsesser
33-year-old American model Paloma Elsesser is one of those who are transforming the perception of modern modeling and the fashion industry as a whole. Since 2016, she has regularly appeared on the catwalks of Fendi, Burberry, Alexander McQueen and Marc Jacobs. Paloma's modeling career is dedicated to promoting body-positive inclusivity, and she uses her gained fame, in particular, for activism.
Instagram @palomija