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For his 2026 Super Bowl Halftime Show, Bad Bunny transformed Levi’s Stadium into a dedication to his Puerto Rican heritage. The “MONACO” vocalist and rapper was accompanied by a plethora of performers, along with famous faces like Lady Gaga and Ricky Martin. Considering the show was quite impressive, it’s probable that the NFL had to issue a hefty payment for it. So, does this imply Bad Bunny received a considerable sum?
Keep reading to discover the compensation Bad Bunny received for his performance at the 2026 Super Bowl Halftime Show.
What Was Bad Bunny’s Compensation for the 2026 Super Bowl Halftime Show?
According to USA Today, Bad Bunny did not get paid for his Super Bowl Halftime performance, as no headline performer ever does. In spite of the millions in ad revenue, ticket sales, and viewer engagement the yearly spectacle garners, the Halftime Show headliner receives no payment. Actually, the majority of performers finance their own performances. This covers the stage design, personnel, accompanying dancers and singers, plus other elements contributing to the 13-minute show.
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While the NFL might handle the artist’s journey costs, there is otherwise no major compensation offered to any headliner.
What Was the Payment for the Halftime Show Performers?
Conversely, supporting artists are compensated for working with the headliner. Bad Bunny’s show included a field of trees, each of which was actually a costume worn by a person. The “tree” performers were reportedly paid around $1,300 for the eight days of rehearsals and the Halftime Show appearance.
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The reveal of the tree costumes was a sight to behold following Halftime. Spectators watching from their homes were astounded to discover that each plant was in fact home to someone who entered the field, remained still for Benito’s show, and then left after the 13 minutes concluded.
How Many People Viewed Bad Bunny’s Halftime Show?
Several news sources indicate that in excess of 130 million people tuned into Bad Bunny’s Halftime Show, and the statistics are still being examined as of February 10, 2026.
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SANTA CLARA, CALIFORNIA – FEBRUARY 08: Ricky Martin performs with Bad Bunny onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Neilson Barnard/Getty Images)