Following in the footsteps of Korean skincare and haircare, Korean perfumes are about to take the world by storm.
Korean perfumes are a new generation of fragrances that reinterpret ancient history
South Korea is confidently moving towards the title of global beauty leader and is erasing geographical boundaries, proving once again that it has every chance of success. Korean skin care has long become a reference point for the West and continues to find supporters (despite the growing popularity of skinimalism, which gravitates towards the principle of “less is more”). Korean hair care is on the rise. And now, for several months in a row, attention is increasingly focused on K-Perfumes – Korean fragrances.
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This is a new generation of perfumes, which at the same time rethinks an ancient and deep aromatic tradition. As in the case of cosmetics, one of their main advantages is originality. But not only that.
Olfactory revival from the East
Since the 5th century BC, fragrances have played an important role in everyday life in Korea, as they were part of rituals. Just like cosmetics today. Fragrances were used to cleanse negative energy, restore consciousness and protect the body. They were attributed with spiritual and healing properties, considered a means of communication with nature. This is a rich and ancient tradition, which, however, remained almost forgotten for a long time.
Today, the situation is changing thanks to a new generation determined to restore this heritage to its value. In recent years, more and more Korean perfume brands have appeared. It is a true Korean olfactory renaissance.
Characteristics of Korean fragrances
Korean perfumes balance heritage and trends. They draw inspiration from the country's cultural code, but at the same time speak a modern, emotional language, celebrating harmony and balance.
The main difference from many Western fragrances is obvious: these are not intense or aggressive compositions. The main thing is delicacy, freshness and lightness. They are often called skin scents – fragrances for the skin, because they seem to merge with its natural smell, gently emphasizing it. Among the most common notes, you can most often find local flora: lotus, Korean jasmine, magnolia, wormwood. They are accompanied by delicate musks, light woody accords and citrus accents.
Perfumed water Whiskey VILLA ERBATIUM
Another element that has already become the hallmark of K-beauty is unusual ingredients. In perfumery, these are green tea, sesame, rice, ginseng. This is how unexpected and easily recognizable olfactory pyramids are born. Compared to Western fragrances, Korean ones are usually less persistent. But this is not a disadvantage: in the philosophy of K-Perfumes, intimacy is more important than the duration of the sound. In addition, this feature makes them ideal for layering – layering of fragrances.
Who is Korean perfume suitable for?
K-Fragrance is the choice for those who appreciate transparent, delicate, clean aromas. Unobtrusive, but capable of reflecting character. These are scents that give a feeling of comfort and remain in the memory for a long time.
The meaning of aesthetics
Distinctive in their visual language, Korean perfumes are distinguished by their minimalist, laconic bottle designs. A prime example is the brand Borntostandout, known for its bold aesthetics and bottles that refer to the white porcelain of the Joseon era. Or conceptual and artistic, like the brand Le Persona, where the idea of a mask symbolizes the deepest aspects of the personality.
Drunk Lovers BORNTOSTANDOUT Eau de Parfum
Korean perfumes provide a truly sensory experience. Some are already betting that in a few years they will conquer the entire West. Well, we can only wait and see.
Eau de Parfum LP03 Wooden Face LE PERSONA
Based on material from: Vogue.it