If your tape is stuck in the aesthetics of 2023, don't be surprised if your hand in the store reaches for another boring hoodie. In January 2026, fashion has become even bolder and more individual. We've updated the list of those whose stylistic techniques we'll be “borrowing” this year.
Linda.sza: Queen of Pinterest Aesthetics
German star Linda Schulz (although we only know her as Linda.sza) made us believe that sweatpants with a lace corset theme are beautiful. In 2026, she continues to dictate the rules of the “new eclectic.” For fans of eclecticism and those who want to look “like in the picture.”
Linda is the first to show you how to wear the main colors of 2026, which Pantone hasn't even thought about yet. If you don't know what to wear with those strange massive sneakers so that you don't look like you're jogging in the Hydropark – she's the one for you.
Look for ideas on her profile on how to style bright accessories and dilute the grayness.
Claire Rose: Frugal Chic and “Quiet Luxury” 2.0
Claire Rose is a lifeline for those tired of microtrends that last a week. Her style is frugal chic: when there are few things, they are of high quality and can be worn from one look to the next for years. Adherents of minimalism who are tired of looking “like everyone else” will love her.
A basic wardrobe isn't a prison. Claire knows how to add one detail (a pair of chunky glasses or a pair of unusual shoes) that instantly transforms an “I just went out to get some bread” look into a “I just came back from Paris Fashion Week” look.
Do you look like a million bucks, but spend your money on donations and travel? This is the place for you.
Gabbriette: Fashionable darkness and grunge
Gabriella Bechtel legalized the “vamp style” in 2026. Even if you're a delicate flower, subscribe at least to learn confidence. And for fans of gothic, rock, and drama, it's a must.
Gothic has stopped being a subculture and has become mainstream. Gabbriette will teach you how to wear black without looking mournful. Her base: leather, sheer fabrics and perfect grunge makeup. If you want to add a little “pepper” to your winter looks, Gabbriette will show you how to combine rough boots with delicate dresses.
Nara Smith: Couture Housewife
Nara Smith became famous for her videos where she prepares complex dishes (like homemade bubble gum) in couture dresses. In 2026, this contrast became her signature. A find for lovers of elegance and aesthetic content “with a twist.”
If you're missing femininity and the 1960s vibe, Nara is the place for you. A beautiful dress is not only needed for a special occasion, but also to create a mood for yourself. Even if you're just cooking a meal, doing it in a silk robe with feathers is much more pleasant – Nara will confirm.
Lara Violetta: Vintage Renaissance
Parisian Lara Violette is a master at turning a “grandma’s chest” into the season’s most stylish look. She has become a leader in the 2000s and 2010s vintage trend (yes, they are already considered vintage!).
Her creative projects and knack for finding treasures on resale platforms are the foundation of conscious consumption in 2026. Her magazine bag, featured in Vogue, is just the tip of the iceberg. After checking out her profile, you'll definitely want to check out your nearest thrift store or local vintage store.
Anouk Yve: Cozy Scandinavian hygge
Anouk Yves shows the Scandinavian style we love: cozy sweaters, perfect coats and a sense of calm. Her profile is a treasure trove of practicality and elegant comfort.
In January, when in Ukraine you just want to wrap yourself in a blanket and not leave the house, Anouk shows how to make this “blanket” atmosphere stylish. Her looks are as practical as possible: you can wear them for a business meeting or for a walk in the park. She is a master of layering. If you don’t know how to put on three layers of clothes and not look like a ball — check out her ideas.
Just try to replicate one of their looks from what you already have in your closet.
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Fashion 2026: is it a fine art or just expensive clowning for bored majors?
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