The hair and nail care and beauty brand has opened its Brazil’s Distribution Center in the city of Extrema, in the south of Minas Gerais, its third largest in the world. ID Logistics, one of the main international logistics operators, is responsible for the logistics activities of this new hub.
Now independent of the Coty Group, Wella Company controls its entire supply chain and has decided to start a collaboration with ID Logistics that opens a new chapter in Brazil.
“This year we are celebrating 70 years of business and innovation in Brazil. The opening of Wella Company’s first distribution center in Brazil marks another important milestone in our quest for independence and reflects our commitment to raising the standards of the hair care industry. It is also an opportunity for us to strengthen our presence as a leader in the Brazilian professional market,” said Nathalie De Gouveia, Chairman of Wella Company in Brazil.
The site benefits from proximity to the main consumption centers in Brazil, thus strengthening the national distribution of the Group’s brands to different channels: from wholesale to specialized distributors, including beauty salons, perfumeries, pharmacies and e-commerce.
Operational 24 hours a day, with a surface area of 12,000 m², the site has a storage capacity of 14,000 pallets. The building is LEED (Leadership in Energy and Environmental Design) certified and is equipped with a LED lighting system, a wastewater recovery and recycling system. In addition, solar panels are expected to be installed by 2025, so that the site’s energy consumption is 100% green. The building also has FaceFelt insulation that ensures better acoustic and thermal comfort, with a reduction in the temperature of the internal environment. On the safety side, aerosols and other flammable products are managed in a separate infrastructure, ensuring regulatory compliance as well as the integrity of these products.
