U.S. clean beauty brand Purdori expands into Asia with three POS in Hong-Kong

U.S. clean beauty brand Purdori expands into Asia with three POS in Hong-Kong

Following its successful launch in the U.S. last year, high-end clean and natural skincare brand Purdori has announced its first foray into Asia with the opening of its store-in-store concept at all three Facesss locations in Hong Kong.

With a nourishing base containing rosewater, aloe vera, and ice plant extract, comprising up to 80 percent of every Purdori product, the luxury brand has won several beauty awards from around the globe, including “Best Clean Beauty Brand” by Vogue Hong Kong’s 2024 Beauty Awards and named a Bella Magazine Beauty Award Winner in two categories, “Eye Skincare” for Purdori Nourishing Eye Cream and “Best Cleanser” for the Purdori Soothing Cleanser. Harper’s Bazaar Hong Kong also named Purdori’s Brightening Serum the “Best Clean Beauty Serum” in its Bazaar Fab Beauty Awards in 2024.

Purdori products cater to all skin types with a lineup including: a Nourishing Under Eye Cream; an Age-Protective Brightening Serum; a Soothing Natural Face Cleanser; a Brightening Essence Rose Water Toner, an Age-Defying Vitamin E Cream; and a Hydra Refresh Lotion.

Nestled in Ocean Terminal at Tsim Sha Tsui [1], Lab Concept at Queensway Plaza [2] and Times Square at Causeway Bay [3], the three Facesss retail locations in Hong Kong are dedicated to the promise of delivering a stylish and accessible shopping environment by infusing beauty and lifestyle. Housed with over 60 internationally reputed skincare, makeup, haircare & hairstyling, bodycare & fragrance brands, Facesss is a one-stop beauty hub for Hong Kong’s beauty addicts.

The Purdori enclave at Facesss Times Square officially opened on July 30, accompanied by a grand event featuring appearances by celebrities such as members of the boy group Mirror and DJ Ah Jeng.

“We’re honored to join forces with Facesss, a renowned retailer in Hong Kong, to introduce Purdori’s clean skincare to beauty enthusiasts across the city,” said Amy Tse, Purdori’s Marketing Director.

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