The British brand, which was recently acquired by German equity fund Aurelius from Natura &Co, claims to be the first global beauty brand with 100% vegan product formulations certified by The Vegan Society. Thus, The Body Shop has achieved the target it set itself in 2021, when 60% of its products already carried the Vegan Society trademark.
“The Body Shop announces has become the world’s first global beauty brand  to achieve 100% vegan product formulations across all ranges including skincare, body care, haircare, makeup and fragrance. The entire product formulations portfolio has been certified by the Vegan Society,” said the company in a statement.
With over one in ten young people saying that ’vegan’ is an important factor in their health and beauty purchase decisions , this move from The Body Shop responds to growing customer demands. The vegan cosmetics industry is predicted to grow with 6.31% compound annual growth rate between 2023-28 and reach USD 24 billion by 2028 .
“We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first,” said Ian Bickley, Chief Executive Officer, The Body Shop.