For its very first fragrance since its creation in Stockholm in 1996, the Swedish fashion label relied on the experience of Éditions de Parfum Frédéric Malle.
Frédéric Malle and Jonny Johansson, founder and creative director of Acne Studios, met at the Café de Flore in Paris. Driven by mutual admiration, the two men entrusted Suzy Le Helley, a young perfume designer at Symrise, who was trained by Annick Ménardo and Maurice Roucel, with the mission of composing a fragrance combining the audacity and classicism of the brand, relying on elements of inspiration from Swedish culture.
“Personally, this is my first major solo launch, and I thank Frédéric’s audacity and confidence in entrusting such a project to a young designer. I hope that this perfume will reach a new generation who are less familiar with the great classics and who would be curious to discover a great aldehyde floral, seen through a new prism, a new look,” explained Suzy Le Helley.
Overdosed in aldehydes, the scent reminds freshly washed laundry, with floral notes of rose, violet and orange blossom. Vanilla and peach follow in the middle while the base is sandalwood, incense, and musk.
“Frédéric Malle manages to combine the classic and the avant-garde perfectly. For him, creativity always comes first. Nothing is dictated by marketing, simply by the desire to do beautiful things,” highlighted Johansson about this collaboration.
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