Albéa Cosmetics & Fragrance refillable Twirl jar is now available with a lid made of biobased and recyclable Sulapac and Verescence’s glass base.
According to the three partners, the solution provides a reduced carbon footprint while securing excellent functionality and aesthetics. “The Twirl glass jar with a Sulapac lid is the accessible choice for beauty brands aspiring to integrate cutting-edge sustainability with a luxurious touch,” says Colin Strobant, Sales Director at Sulapac.
The 50 ml jar answers to the trend of refillable packaging, which has been steadily growing in the skincare market in recent years and is becoming increasingly popular among environmentally conscious consumers. Replacing conventional plastic in the lid with Sulapac’s sustainable material takes the environmental credentials of the packaging even a step further.
“We are always looking for new materials for our products that tick both the reduction and the recyclability boxes,” explains Aline Roland, Marketing Director at Albéa Cosmetics & Fragrance. “The Sulapac lid is an interesting option for brands for two main reasons: it provides a premium look in combination with glass, and it does not interfere with the glass recycling stream at the product’s end-of-life. The synergy of the three materials, PP plastic, glass and Sulapac makes Twirl a perfect example of a more sustainable packaging.”
The glass base of the jar, produced by Verescence, incorporates 20% post-consumer recycled (PCR) glass. “The Twirl jar is available in our standard collection and is customizable with many decoration techniques such as lacquering, pad printing, and silk-screening,” says Bérangère Raguenet, Marketing & Communication Director at Verescence.
