Strawberry brown is the most fashionable shade for coloring in 2026

“Blushy beauty moments,” is how celebrity makeup artist Nikki Woolf captioned Daisy Edgar-Jones' new look. The British actress and new global ambassador for Estée Lauder has long since established her own aesthetic of soft, English rose glamour: flawless skin, bushy brows and moisturized lips with a subtle sheen. Now, she's bringing that delicate sensuality to her hair.

This week, Edgar-Jones debuted a new shade, strawberry brunette. The lighter, almost plum-like hues run through the top layers of her hair, softly highlighting her signature bangs, gradually transitioning to chest-length lengths to create volume and depth. The look was created by stylist Earl Simms and colorist Jacob Schwartz. The warmer tone accentuates the actress' delicate contouring and a blush with a chestnut undertone. It's a signature look for Woolf, who also works with Emilia Clarke, Raye, and Rosie Huntington-Whiteley.

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Strawberry Brown: The Main Shade of 2026

Long, slightly tousled hair with loose, daisy-style bangs is one of the effortlessly cool haircuts that was most popular last season. The face-framing bangs can be worn natural or styled with volume for an old-school glam look, and this option is sure to be a trend for 2026.

Edgar-Jones has always opted for a gradual evolution: from a bob to a jawline to curtain bangs with a nod to the 1970s. The color has also changed subtly: from a deep chocolate espresso with caramel highlights to a beachy blonde lob. The constant companion of these transformations remains colorist Jacob Schwartz (whose clients also include Bella Hadid and Margot Robbie).

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How to wear strawberry brown hair

The new shade organically complements the actress's 1970s-inspired wardrobe: suede beige jackets with Gucci cowboy boots, brown leather by Chloé or a translucent organza blouse by Valentino with an amber floral clasp. This season, it's worth taking a cue from Daisy and paying attention to this ruddy brown shade: unlike most red tones, it is easy to maintain, grows out beautifully and instantly refreshes both bobs and romantic long layers. Strawberry brunette season is officially open.

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Based on material from: Vogue.co.uk

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