Drawing on a successful collaboration for the Mercedes-Benz Parfums brand, INCC Parfums has entrusted the French glasswork division of the Austrian Stoelzle Group to produce the bottles for their first AMG Parfums collection.
The inaugural AMG Parfum line-up features three fragrances – Silver Thrill, Black Thrill, and Red Thrill – crafted by Fabrice Pellegrin, principal perfumer at dsm-firmenich.
For this launch, INCC Parfums has opted for recycled glass for the bottles, ensuring they are refillable with the new SNI15 screw cap standard.
Each full-size bottle (100ml) features a glass heart, protected by a metallic shell. For Stoelzle Masnières Parfumerie, the design challenge lay in crafting glass fittings adaptable enough to accommodate the plates and their precise tolerances. The three bottles were lacquered in transparency, the Silver Thrill in orange, the Black Thrill in red and the Red Thrill in dark yellow.
The smaller 60ml bottles also feature the same lacquering technique, mirroring the colour codes of their larger counterparts. In this format, the brand logo and fragrance names are screen-printed directly onto the glass. Notably, these smaller bottles are presented without a shell, expanding the product range with a lighter, more portable option. “Stoelzle successfully addressed the challenges posed by the bottles’ height and thinness, ensuring uniform glass distribution throughout,” said the glassmaker in a statement.
The AMG Parfums inaugural collection has been available since September 2023.
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