Solvay, a global leader in naturally-derived polymers for beauty care formulations, has announced the launched of Naternal, its new brand for eco-design hair and skin care solutions.
Naternal brings together biodegradable beauty care polymers, from guar and other natural feedstocks.
“The introduction of Naternal clearly demonstrates Solvay’s long-term commitment to sustainable growth,” explains Jean-Guy Le-Helloco, Vice-President, Home & Personal Care at Solvay. “Naternal represents a new era where beauty, the planet and fair treatment of farming communities can all be balanced.”
According to Solvay, the array of ingredients offered by Naternal aligns with the biodegradable by-design approach, which aims at integrating end-of-life management at the early stages of research and ensuring that product development is driven by both application and end-of-life performances.
Green chemistry transformation
“The beauty industry is at the beginning of a green chemistry transformation with biodegradability standing as one of the most pressing challenges to tackle,” stated Galder Cristobal, Research & Innovation Director, Home & Personal Care at Solvay.
The next few years will see the addition of new solutions and chemistries, and Solvay is already focusing its research and innovation on the use of renewable feedstocks and biotechnology for the development of innovative, safe and sustainable solutions. To support this, Solvay is also investing in a world-class, multipurpose microbiology laboratory. This will house state-of-the-art biodegradation, human and environmental toxicity screening tools that will enable a safe and sustainable by design innovation process.