We're used to carefully choosing vitamin C serums for our faces and studying the concentration of retinol in products, but do we pay the same attention to the composition of hair and body products? In recent years, the beauty industry has been conquered by a global trend – Skinification. This is an approach where scalp and hair care becomes as multi-stage, scientific and personalized as facial care.
Skinification in hair care
The essence of Skinification is simple: hair is an extension of the skin. So instead of just “washing your hair,” we're starting to choose products with ingredients that were previously used mainly in cosmetology: hyaluronic acid, ceramides, peptides, and antioxidants.
In Ukraine, this trend is actively supported by the new brand Yocase, which makes professional hair care understandable and accessible for use at home. Its principles are based on simple logic: solutions for every hair type, clear, concise lines, and formulas with innovative and natural ingredients.
Yocase offers four specialized product series adapted to different needs:
- Energy – for normal hair
A series focused on hair support and tone: proteins and fruit extracts (agave, fig, mango) provide light nourishment, softness and natural shine;
- Balance – for oily scalp and hair
A series focused on cleansing and sebum regulation: AHA acids, bamboo charcoal, and caffeine work with excess sebum and maintain scalp balance;
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- Fix Color – for colored hair
The series focuses on protecting color and structure: keratin and plant extracts (camellia, kelp, edelweiss) maintain color saturation and hair smoothness;
- Repair Plex – for dry and damaged hair
A repair series with a focus on the BADD molecule, which reconstructs hair from the inside out. Also contains proteins and care ingredients that help make hair thicker, smoother and shinier.
How to restore hair: Repair Plex line
Repair Plex is the latest line for deep repair of dry, dull and porous hair, working with the structure from the inside. It is based on the Plex complex with the BADD molecule in combination with proteins, lipids, natural oils and extracts. It is more than just care – a restorative ritual for hair that has lost strength, which returns softness, shine and elasticity.
Four steps to perfectly smooth hair
Repair Plex Moisturizing Shampoo
Delicate cleansing that triggers the reconstruction process. Plex complex, oat and silk proteins, hyaluronic acid create the effect of a smooth, well-groomed canvas.
Repair Plex Moisturizing Mask
A product for those who dream of a lamination effect. Plex complex, ceramides, keratin hydrolysates and pearls deeply nourish and strengthen damaged areas.
Leave-in conditioner-serum
A must-have for city dwellers – easy care that maintains smoothness and shine throughout the day. SPF filters protect color from fading, Plex complex, collagen and elastin help reduce brittleness and split ends.
Conditioner spray “Lamination, volume and thermal protection”
The final touch for perfect styling. The spray protects against high temperatures of a hairdryer or styler, smoothes and adds volume to the roots. The active ingredients create an invisible protective film on the surface of the hair. 
Editorial impression
The first thing that impresses is the packaging: mirrored tubes, discreet design.
The second is the textures. If we had to guess them in a blind test, we would lose: every product, including the shampoo, has a thick gel-like formula.
Tip: It is best to apply the mask to slightly dried hair and comb it with a wide-toothed comb. This will help evenly distribute the product along the entire length and give the hair a mirror-like smoothness.
Skinification in body care
The Skinification trend in 2026 finally goes beyond face and hair care to encompass the entire body. We now treat the skin on our thighs, back and collarbones with the same meticulousness as the area around our eyes: ordinary shower gels and basic lotions are giving way to high-tech formulas. Body products are increasingly featuring retinol for texture correction, niacinamide for barrier strengthening, vitamin C for radiance and acids (AHA/BHA) for gentle exfoliation. This is a full-cycle philosophy where body care not only helps to establish contact with your own body, but also fully invests in the beauty of your skin, its elasticity and a healthy microbiome.
Ukrainian brand of body care products Tosumi believes in the idea of slowing down: creating a daily pause to reconnect with your own body and targeted care depending on the needs of your skin. The products are more than 90% made from natural ingredients, do not contain GMOs, nitrates and petroleum products. Collection of products and key ingredients.
Tosumi Collection
The brand's collection is divided by functional purpose, combining modern cosmetology with natural extracts.
Moisturizing and nourishing
Body booster
After Shower Collagen Boost contains collagen, low molecular weight hyaluronic acid, amino peptides, and sea lavender and sakura extracts for elasticity and radiance.
Body cream
Chia & Shea Essence is designed to strengthen the barrier of dry skin. The rich formula with rice bran ceramides, chia oil and shea butter softens, nourishes and moisturizes even the driest skin.
Hydra Extra Body Cream provides powerful hydration thanks to its lightweight formula with hyaluronic acid, peptides, and extracts of pitaya, agave, and carambola.
Skin renewal and texture
Cream lotion
Perfect Skin Body Lotion contains a complex of AHA, BHA and PHA acids for gentle regeneration, even skin tone and texture.
Exfoliating cream
Soft Touch Peel cleanser with abrasive particles, collagen, monoi oil and cactus extract gently polishes the skin, leaving it smooth and refreshed.
Figure modeling
Cryo-gel
Cryo Shape Boost cooling agent: with menthol, collagen, and coffee and pineapple extracts stimulates microcirculation and provides a tightening effect.
Thermoactive emulsion
Collagen Thermo Shape is a warming lifting product with caffeine and extracts of three types of pepper (red, black, green). It helps activate metabolism and lymphatic drainage.
Smoothing and radiance
Body mask
Cherry Glow Hyaluro Mask has a gel texture with hyaluronic acid, pearl hydrolyzate, and cherry extract for intense hydration and smoothing.
Aloe Silk Collagen Mask combines marine collagen, aloe vera, and fig and kelp extracts to rejuvenate and give a natural glow.
Editorial impression
The brand pays significant attention to sensory aspects – thoughtful textures, packaging and persistent, deep aromas that create an aromatherapy effect. Complex but unobtrusive perfume compositions and the principles of neurocosmetics are what distinguish Tosumi products and encourage everyone to try them. The cooling and warming effects in the thermoactive emulsion and cryo-gel are not only a game of temperatures, but also a powerful tool for lymphatic drainage. Both products work specifically to remove excess fluid and relieve swelling. At the same time, thermoversion warms up tissues as deeply and qualitatively as a good workout.
Brand origins: a combination of cosmeceuticals and experience
The Yocase and Tosumi brands were launched by the manufacturer Green Pharm Cosmetic, which has been adhering to the philosophy of pharmaceutical precision in cosmetics since 2014 and has its own production facility certified according to international standards. By combining the knowledge of leading trichologists, hair experts, and technologists, we managed to create a system where each product works as a targeted therapy.
The philosophy of Yocase and Tosumi is based on three principles: innovation, health and reliability. The care will be appreciated by those who are not ready to choose between “natural” and “effective”. You can discover the world of professional care from Green Pharm Cosmetic in the official online store.