The Japanese cosmetics giant has signed an agreement to acquire Dr. Dennis Gross Skincare Holdings (DDG). Headquartered in New York, USA, DDG is a leading company offering dermatologist-led, science-based prestige skincare.
Through this acquisition, the Shiseido Company seeks to strengthen its core business – prestige skincare – that already includes the Shiseido and Clé de Peau Beauté brands.
Launched in New York City in 2000, Dr. Dennis Gross Skincare is a skincare brand founded by former skin cancer researcher and practicing dermatologist Dr. Dennis Gross along with his wife Carrie Gross. Together, they disrupted the beauty industry by asking people to peel daily with their now-iconic Alpha Beta Daily Peels. The brand attaches great importance to innovation and offers high-performance products, based on active ingredients whose beneficial effects on the skin have been proven.
The derma cosmetic doctor-led brand complements portfolio in a Shiseido group’s global product portfolio in a rapidly growing market segment. This acquisition also enables the company to consolidate its position in North America.
For its part, Dr. Dennis Gross Skincare should benefit from the global network and R&D expertise of the Shiseido group, to accelerate its ambitious growth plans.