The Japanese cosmetics giant continues its development in Asia. Like other cosmetics brands, Shiseido is banking on the growth potential of the Indian market with the opening of the first stores in the country for their Shiseido Ginza Tokyo and Nars brands.
As the Indian market continues to attract beauty brands looking for new growth drivers, the Shiseido group is accelerating its development in the country with the launch of Nars and the opening of a first standalone store for Shiseido Ginza Tokyo.
Shiseido launches first flagship store in Mumbai
Located at Inorbit Mall, in the Malad suburb of Mumbai, Shiseido Ginza Tokyo’s new 400 square foot store offers Indian consumers an opportunity to explore the brand’s extensive range of skincare and makeup products. The store was opened in partnership with Baccarose Perfumes & Beauty Products Pvt. Ltd., the brand’s exclusive partner in India.
“We are thrilled to witness the unveiling of Shiseido’s first standalone boutique store in India. This marks a momentous occasion not only for Shiseido but also for Baccarose as we continue our dedicated efforts to introduce premium international beauty brands to the Indian market,” said Ms. Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products.
Shiseido’s Skin Visualizer — a touch-free device that instantly measures and visualizes the current condition of the epidermis will also be available in the store. Once the condition of an individual’s skin is measured, personalized beauty advice is provided.
Nars enters into India and announces first boutique
Launching in India this October, the makeup brand will open the doors to its first boutique at Select CityWalk, New Delhi, in November. The boutique will feature a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylized images and campaign films and a sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.
The brand’ explains its decision to launch in India by the country’s rising beauty consciousness, including consumers’ increasing investment in beauty, India’s celebration of individuality and the growing demand for premium beauty products.
“Nars is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, Nars is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression,” shared Barbara Calcagni, President, Nars Cosmetics, Drunk Elephant, and Tory Burch Fragrances.
Launched in India through a distribution partnership with Shoppers Stop, Nars Products are available at select Shoppers Stop and Sephora stores across the country and online at www.shoppersstop.com and sephora.nnnow.com.
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