In extension to the theme chosen at the Cosmet’Agora trade show held last January in Paris, Seppic has chosen to draw inspiration from cinema and the emotions it evokes to create its new collection of illustrative formulations to be displayed at in-cosmetics Global 2025.
At the in-cosmetics trade show, which will be held in Amsterdam, on April 08-10, Seppic will be presenting a collection of six formulas, dubbed “The beauty box office movie hit”, whose textures and concepts are reminiscent of blockbuster films, transforming them into inspiring formulations for skin care, hair care and nutricosmetics, for truly sensory experiences.
As a sneak peek at the collection, which will be unveiled during the event, Seppic presents the formula Ode to Mother Nature. Inspired by the movie “Avatar”, this light green thick skincare cream is nourishing and has a medium to long playtime. After massage, the skin remains soft, comfortable and not greasy.
With a naturalness profile of 99.1% [1], this inspiring formula was developed by Seppic’s teams based on biomimicry. Used as an emulsifier, the organisation of Montanov 202 (Arachidyl behenyl alcohol, Arachidyl glucoside) amphiphilic molecules into lamellar layers, known as liquid crystals, improves both the stability and compatibility of the formulation with the skin.
