The two niche fragrance brands under the Sprecher Berrier Group of Companies, which was acquired by Advent International in 2023, reported strong growth for the financial year ending March 31.
The two-house group — Parfums de Marly and Initio Parfums Privés—records a 41% growth and claims retail sales reaching USD 775 million over 12 months.
“In a fast-growing perfume market, we continue to outperform. Our two brands have established themselves among the most desirable, supported by a 360° strategy and a remarkable human adventure. We remain on course with determination and optimism,” says Julien Sausset, the Group’s CEO.
Parfums de Marly continued its steady growth, reaching USD 586 million in retail sales (+39%). According to the group, this performance was driven by sustained momentum in Europe (+72%) and solid results in the Americas (+30%), which now account for 44% of the brand’s sales. The brand expanded its retail footprint in the region, with the opening of a flagship store on Madison Avenue, New York, in March.
E-commerce also recorded strong acceleration, with sales on parfums-de-marly.com up 63% year-on-year, now accounting for 7% of total sales.
For its part, Initio Parfums Privés, a pioneer in functional fragrances since 2015, achieved record retail sales of USD 189 million (+50%). This performance was driven by particularly strong growth in the brand’s top two regions in terms of sales: the Americas (+58%) and Europe (+56%), followed by Asia (+42%), UK (31%) and Middle East/Africa (+27%).
E-commerce sales on the new initioparfums.com brand website grew by 57%.
Portfolio
