Prad dresses Jimmy Choo in translucent metallization

Prad dresses Jimmy Choo in translucent metallization

The French specialist of liquid metallization has made what it calls “a glamorous evening gown” for the new I Want Choo Le Parfum.

For this launch, the Prad workshops have metallized the brand’s iconic bottle in translucent gold.

“The material and light effects reveal the boldness and glamour of the Jimmy Choo brand,” said Prad in a statement.

Chemical engineers have formulated a metallization that guarantees resistance and compliance with the profession’s many tests. What’s more, the bottle is fully recyclable.

This new Jimmy Choo fragrance embodies “a playful spirit, resolutely glamorous and self-confident”, and features a woody floral amber fragrance, with notes of pear, jasmine and mossy amber.

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