-in-shanghai-e16408a.jpg” class=”img-responsive post-image” width=”700″ height=”400″ alt=”Pierre Fabre to boost China footprint with new innovation center in Shanghai” />
After France and Brazil, Pierre Fabre has just inaugurated its new dermo-cosmetics innovation and research center in China. The Pierre Fabre China Innovation Center (CIC) is located in Shanghai’s Pudong district, the nerve center of new technologies and research in the country.
The inauguration was held in the presence of Mr. Yuan Yefeng, Deputy Director of Shanghai Pudong Free Trade Zone Lujiazui Management Bureau, and Mr. Joan Valadou, Consul General of the French Consulate in Shanghai. On this occasion Éric Ducournau, CEO Pierre Fabre Group, said: “In the past years, we collaborated with the Beijing University Hospital, among others, to conduct research in dermatology, deepen our knowledge of the specificities of Asian skin, and learn about the needs of Chinese patients and consumers. The establishment of the China Innovation Center, which we are proud to inaugurate today, is a milestone for us. It will serve as a catalyst for innovation and competitiveness in the Chinese market and more broadly in the Asian market.”
A strategic market
Pierre Fabre China is today the first international subsidiary of the group’s dermo-cosmetics business, driven by the performance of three complementary brands among the six of the global portfolio: Eau Thermale Avène, with medical DNA, Klorane, specialist in healing properties of plants and René Furterer, the expert professional hair care brand.
“With an Avène product sold every 5 seconds, China is one of the main contributors that will enable the brand to reach one billion euros by the end of the year,” said the group in a statement.
The China Innovation Center, is intended to help Pierre Fabre to strengthen the presence of its brands in China and guarantee their development on the Asian cosmetics market with its tremendous potential.
“This new innovation center will enable us to be as close as possible to consumers, dermatologists and health professionals, to better study the specificities of Chinese consumer skin and hair, and thus understand which formulas best meet their needs. This project is perfectly in line with our mission: to serve our patients and consumers through innovative and effective solutions, to care for and treat pathologies, and thus improve their daily lives. Finally, the inauguration of this center is emblematic of Pierre Fabre’s attachment to China, we are indeed celebrating the 20th anniversary of the launch of Eau Thermale Avène in China with the iconic cream for Intolerant Skin which has now become Tolerance Repair,” commented Frédéric Ennabli, CEO Pierre Fabre Dermo-Cosmetics.
The Pierre Fabre China Innovation Center includes a formulation laboratory and a space dedicated to consumer testing. It will host a multidisciplinary team made up of scientists, researchers and technicians, specializing in biomedical and pharmacological innovation.
“Thanks to our medical and scientific expertise as well as our know-how in formulation, tomorrow the Eau Thermale Avène, Klorane and René Furterer brands will develop unique, innovative and effective products, thanks to specific technologies, while guaranteeing transparency and sustainable sourcing, which will be check by the Green Impact Index, a rating tool that measures and communicates by A, B, C, D or E, the environmental and societal impact of our products,” added Anne-Laure Gaudry, Director of the Pierre Fabre Dermo-Cosmetics International Innovation Centers.