The Swiss retail giant Migros has completed the sale of its subsidiary specializing in personal care and beauty, home care, nutrition, as well as the development of active ingredients for the cosmetics and nutraceutical industries.
The Spanish company Persán is taking over all employees and facilities of the Mibelle Group in Switzerland, France, the United Kingdom, the Netherlands, USA and Australia. Not included is the South Korean subsidiary of the Mibelle Group, Gowoonsesang Cosmetics Co, Ltd, which has been acquired by L’Oréal S.A., as announced in December 2024.
Based in Seville, Persán, a major European player in the production and marketing of home care and personal care products. This transaction will make Persán one of the world’s largest players in the private label and contract manufacturing business.
The operation, the financial details of which have not been disclosed, represents a historic milestone in Persán’s international expansion. The Andalusian company has more than 2,000 employees and three plants in Seville (Spain), Wróblowice (Poland) and Saint-Vulbas (France). With the Mibelle Group’s 1,400 employees, Persán will employ more than 3,000 people and its turnover will exceed one billion euros.
Migros’s decision to sell the Mibelle Group is a result of its commitment to focus on its core business with an emphasis in the modernization of its supermarkets in Switzerland.
The Migros own brands, which are produced by the Mibelle Group, will remain available in the stores of the Swiss group. Long-term supply agreements have been concluded between Migros and the Mibelle Group for the Home Care, Personal Care and Nutrition segments.
