Bassel Kouchacji has joined Takasago as Managing Director Fragrance in the Middle East. Before joining the Japan-headquartered manufacturer of fragrances and flavors, Kouchacji was Regional Sales Manager Saudi Arabia, Pakistan and Levant for Mane’s fragrance division. Takasago aims to leverage…
The European Union said on Tuesday, May 20, that it was preparing to impose a two-euro (USD 2.25) flat fee on the billions of low-value packages that flood into the bloc each year, the great majority from China. EU Trade…
True to its traditional glittery pink decor, Mademoiselle Rochas’ secondary packaging has shifted to a more environmentally friendly version for its annual campaign, manufactured by the Verpack group. This promotional box is designed to securely hold the 50 ml Mademoiselle…
The Société Française de Cosmétologie (SFC), supported by L’Oréal Research & Innovation, will present the 3rd edition of Sustainability Challenge on Tuesday, September 16, 2025 in Cannes, France during the 35th IFSCC Congress. The competition calls on startups and researchers…
The Spanish manufacturer of premium cosmetics droppers has unveiled a brand new design, specially developed for cosmeceutical brands looking to build trust through form and function. Dubbed ‘Syringe Push Button Dropper’, the innovation was unveiled at the Luxe Pack New…
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative solutions, including Multi-Level Marketing (MLM). This well-tested model based on referral selling consists of a client-centred strategy combining digital technologies and customization.…
Known for its portfolio of heritage brands (Jacques Bogart, Carven), the family-owned group, which is celebrating its 50th anniversary this year, makes its debut in the niche perfumery segment in May with the official launch of Aholic. Aholic joins the…
The US beauty brand expands presence in The Netherlands and Belgium with entry into Kruidvat and Trekpleister drugstores. As of May 26th 2025, e.l.f. Cosmetics and e.l.f. Skin products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide…