Founded in 2015 by Coline Bertrand and Mahault de Guibert, the French dermo-cosmetic skincare brand La Rosée is making its North American debut exclusively at 368 Shoppers Drug Mart stores (Pharmaprix in Québec) — Canada’s largest pharmacy chain and a leading beauty retailer.
This launch confirms La Rosée’s international ambitions, as it intends to accelerate its growth and brand awareness by expanding into new markets.
“We see international expansion as a powerful growth driver for the brand. In recent months, La Rosée has dynamically expanded its European footprint, opening new markets such as Croatia, Albania, Bulgaria, and Finland. Highly anticipated in Canada, this launch is a decisive step in La Rosée’s development and a potential launchpad for the American market,” commented Romain Biolchini, CEO of La Rosée.
La Rosée is launching 18 of its signature bathroom essentials in the Canadian market this spring, with an additional seven products arriving in fall 2025.
As the third-largest dermocosmetics brand by volume in France [1], La Rosée has seen rapid growth since its launch, driven by its clean, natural formulations and clinically tested efficacy. Today, the brand is available in over 10,000 pharmacies across France — nearly one out of every two.
“Since its inception, La Rosée has stood out in the ultra-competitive cosmetics sector by offering a distinctive range of skincare products sold in pharmacies. For La Rosée’s Canadian launch, we aimed to be more than just another brand on the shelf. We chose Shoppers Drug Mart, a trusted partner capable of promoting our brand and recommending our iconic products,” emphasized Coline Bertrand, co-founder and President of La Rosée.
