Amorepacific’s Hanyul is expanding its global footprint with U.S launch on May 16, exclusively at Sephora.
“We’re honored to partner with Sephora for this highly anticipated launch,” said Cecilia Park, Hanyul’s head of brand at Amorepacific US. “Our products are deeply rooted in Korean heritage and traditional skin remedies, harnessing the power of time-tested ingredients, while delivering results backed by science. The Sephora launch provides us with an incredible opportunity to introduce Hanyul’s premium yet accessible skincare to a wider U.S. audience, giving consumers access to the transformative power of our authentic Korean beauty solutions,” she added.
This new partnership between the retail and the Korean beauty giant will bring Hanyul’s signature skincare to U.S. consumers both online and in over 300 Sephora stores nationwide, starting May 16, 2025. Amorepacific plans to roll out the brand to more doors in the United States and throughout the year.
Founded on the principles of balance and nature, Hanyul harvests native ingredients from Korea’s four distinct seasons, such as yuja, artemisia, and rice. Key ingredients are sourced and traced from local farms in Korea.
“Hanyul has been a beloved brand among Korean skincare consumers for decades,” shared Justin Kim, Hanyul Global Brand President. “We are thrilled to announce our expansion beyond the Korean market to introduce the brand to U.S. customers in collaboration with Sephora. This partnership marks a significant milestone for the brand, and we are confident that our unique blend of efficacious Korean ingredients and sensorial satisfaction will make Hanyul stand out.”
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