On April 23, 2026, Jacob Elordi was officially unveiled as the new face of Bleu de Chanel. After one of the most successful periods in his career — the release of the third season of the TV series “Euphoria”, the film “Wuthering Heights” and a nomination for an Academy Award (and this is only in the first months of the year) — Elordi is adding another significant role to his resume. Namely — that of Chanel ambassador.
@chanelofficial
Advertising.
The new face of Bleu de Chanel
The day before, the fashion house intrigued the audience with mysterious videos and offered to “reveal who the Bleu de Chanel man is.” However, it was almost impossible to hide the actor's identity. His recognizable profile was guessed without much effort. For Elordi, this is a special role: he became the third male face in the history of the iconic fragrance. Before him, this position was held by actor Timothée Chalamet, who became an ambassador in 2023 and starred in a stylish short film by Martin Scorsese, winner of the American Academy Award.
View this post on Instagram
The Bleu de Chanel fragrance itself appeared relatively recently, in 2010. This is a young age in the context of the more than 115-year history of the House of Chanel, founded in 1910. The first face of the fragrance was French actor Gaspard Ulliel, who represented it from 2010 to 2022.
View this post on Instagram
Fashion duo: Mathieu Blasi and Jacob Elordi
This appointment opens a new chapter in the fashion house's work under the leadership of creative director Mathieu Blasi, who has long been friends with Elordi: even before his move to Chanel in 2024, Blasi invited the actor to become an ambassador for Bottega Veneta. Chanel describes the new ambassador as a man with a “magnetic aura, free and determined, who perceives any boundaries as new horizons.” And it's hard to disagree with that.
View this post on Instagram