The global manufacturer of fragrances, flavors and personal care ingredients has announced the renovation and expansion of its center for innovation located in the Hongqiao Airport Business Park, Shanghai, China. The facilities will include a sensory science center, a scent creative center, and state-of-the-art labs set up for creation, design, and product analysis. The fine fragrance team will benefit from an area dedicated to the art of perfumery, and a 360° digital space, offering immersive olfactory experiences.
IFF said the new 16,000 square-meter site will be fully operational by the end of August 2024.
The “Shanghai Creative Center” is IFF’s largest in Asia and is designed to drive the development of innovative solutions across the group’s portfolio of fragrances, flavors and functional ingredients in China and the Greater Asia market.
“The Shanghai Creative Center will bring together capabilities across IFF, all in one location, enabling us to improve our delivery of end-to-end solutions for customers in Asia and around the world,” said Erik Fyrwald, IFF chief executive officer. “This was a natural next step following the opening of our Singapore Innovation Center in 2022 and reaffirms our dedication to advancing innovation in Asia.”
IFF first entered the Chinese market in 1981.
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