IBG (Innovative Beauty Group) has partnered with KLM Royal Dutch Airlines to launch a new amenity kit. Given as a courtesy to World Business Class passengers on intercontinental KLM flights, the kit includes premium personal care products and travel essentials that focus on sustainable and reusable solutions.
The new kit is the result of a collaborative work between IBG’s French and Dutch teams, Dutch design agency, Envisions, premium care and home brand with social purpose, Marie-Stella-Maris, and sustainable oral care brand, Smyle.
“The project emphasized innovative design, high-quality materials, and a unique color palette, all while meeting KLM’s sustainability and budgetary goals,” said IBG.
The supplier of turnkey beauty solutions oversaw the industrialization of the kits, the selection of partners, and supply chain management.
KLM’s World Business Class passengers will receive a selection of premium personal care products designed to enhance comfort and well-being during their travel. Highlights include a bamboo toothbrush and toothpaste tablets, ensuring eco-conscious hygiene solutions while in transit. The kit also features indulgent personal care items such as face cream and lip balm from Marie-Stella-Maris. Additionally, passengers can unwind with an eye mask and socks.
A distinct feature of the new amenity kit is its versatile packaging. All included personal care products are bundled into a pouch which can be unfolded into a reusable shopping bag.
“We are thrilled to partner with KLM Royal Dutch Airlines to introduce this exceptional new amenity kit which combines practicality with luxurious indulgence,” said Gwenaelle Ogor, General Manager, IBG France. “We hope this thoughtful selection of products will elevate the travel experience for KLM’s passengers, offering an increased level of comfort and convenience.”
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