The 26-year-old has created a beauty community of more than 12 million followers.
Selfless by Hyram
The word skinfluencer is practically synonymous with one person: Hyram Yarbro. His social media following is enormous (more than 12 million across platforms), the products he recommends tend to fly off shelves, and his TikTok reaction videos have amassed upward of 10 million views. So how did a 26-year-old with no formal training as a dermatologist or aesthetician become TikTok’s most trusted—and most followed—skin care authority?
Yarbro was born and raised on a cattle ranch in (his words) “the middle of nowhere,” Arizona. At 18, he moved to Honolulu, where he’s remained ever since. He trained as a makeup artist and started posting videos on YouTube, but pivoted when he developed an interest in helping others look after their skin. “I was fascinated with it, because I saw the potential it had to unlock people’s ability to see themselves in a more confident light,” Yarbro tells BAZAAR.com.
Source: www.harpersbazaar.com
