’High maintenance ’: the beauty trend shaving minutes off morning routines

'High maintenance ': the beauty trend shaving minutes off morning routines

Investing in high-flying, long-lasting, sometimes expensive, beauty services can be one way to help simplify daily life — and, in the process, gain a few extra minutes of sleep every morning: this is the basic idea behind the latest trend sweeping social networks, dubbed ’high maintenance to be low maintenance,’ a concept that could transform beauty routines for good.

The ’high maintenance to be low maintenance’ tend, which has already scored over 50 million views on TikTok, encourages women to invest in more demanding, more costly but more long-lasting services – most of them being carried out by professionals – in order to free up time day to day.

Getting up (almost) ready to go

This new beauty routine (1.4 million views for #highmaintenanceroutine) is all about getting more sleep, and waking up (almost) ready to leave the house.

Actually, ’high maintenance to be low maintenance’ may already be firmly entrenched in women’s daily habits, with tricks like permanent hair removal, which has been popular for several years now, eliminating the need for daily care. It’s an undeniable time-saver, with the added bonus of avoiding ongoing maintenance that can be both restrictive and costly in the long term.

On TikTok, it’s now customary to share your ’high maintenance routine’ and show how it saves you time from the moment you wake up. While laser hair removal is undoubtedly the most popular beauty service, it’s far from the only one. In fact, the new routine can be tailored to individual needs and budgets, since there are no strict rules.

Brow lamination, blow outs, ’tantouring’

Salon services include eyelash extensions, brow lamination sessions for full, perfectly defined and neat eyebrows, eyelash lifts for naturally curled lashes, keratin treatments for permanently silky hair, gel manicures (which can also be done at home) or nail extensions, plus microblading for semi-permanent eyebrow redesign and restructuring, and Brazilian hair straightening. There are many other services and techniques that can be carried out by a professional, but these are among the most popular with social media users. Botox is also cited as a way of avoiding multiple facial treatments.

But those who don’t have the budget for these services can be inventive at home. For hair, a blow-out can hold several days, for example, just as numerous tricks spotted on the social platform can get you perfectly defined curls in record time. These include using socks and the ’ponytail blowout’. But an intense, optimal haircare routine, carried out at least once a week, also means less time spent in the bathroom every day. On the makeup front, tantouring seems to be a top hack for many people. This involves creating permanent, or almost permanent, contouring using a self-tan products. These are just some of the tips that can help streamline a morning beauty routine to gain you a few extra minutes of sleep without having to neglect your appearance.

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