At the latest edition of MakeUp in Paris, held June 18–19 at the Carrousel du Louvre, the Italian makeup manufacturer was honored with the 2025 IT (Innovation & Trends) Award in the newly introduced ’Ocean Beauty’ category. The award honors innovations developed using marine-based ingredients or materials.
Award winning innovation
In this cross-category award, Gotha Cosmetics’ Waterburst Dazzle Top Coat was recognized for its innovative blend of marine ingredients, luxurious sensory experience, and flawless performance.
The formula contains over 70% water, has a creamy texture and imparts a wet-look, shimmer finish. The gel formula is enriched with pearlescent pigments and a skin-identical sugar complex that binds to keratin, smoothing and revitalizing the skin. A crystal blend of jellifying agents is based on natural polysaccharides extracted from red seaweed (Chondrus crispus), known for its ability to form elastic, uniform gels.
“First-of-its-kind water-based gel, this products marks a fresh chapter in hybrid beauty innovation. Its creation reflects the growing demand for playful, sensorial and multi-use color cosmetics. Designed for versatility and ease, this all-over stick allows effortless application. The Waterburst Dazzle Top Coat delivers unparalleled chromatic depth, pure color payoff, and multidimensional reflectivity,” explains Gotha Cosmetics in a release.
Another Gotha Cosmetics’ product — the Sea Foam Caress Primer – was among the finalists in the “Full Service” category. The formula has 98% natural-origin ingredients and marine actives. Its mousse texture transforms upon application into a silky milk that, once absorbed, leaves a transparent and radiant veil on the skin.
Rouge Signature
At Makeup in Paris 2025, Gotha Cosmetics unveiled its latest collection Rouge Signature. The new concept captures the timeless allure and emotional depth of the red color. “More than just a shade, red has always been a symbol of passion, power, and self-expression in the beauty world. It evokes confidence, ignites desire, and speaks a universal language of strength and emotion,” Gotha says.
In celebration of its 20th anniversary in 2025, Gotha has adopted the iconic Pantone 186C Red as the signature color for all launches throughout the year. This bold hue is paired with a series of expressive keywords that reflect the brand’s mission: ’Sense of Celebration,’ ’Celebrate Every Moment with Joy,’ ’Embody the Festive Spirit,’ and ’Glamour and Passion.’
On the occasion of its 20th anniversary, Gotha Cosmetics also chose to showcase the true faces behind the company, with a new photographic campaign featuring the company’s real team members, instead of traditional models.
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