Dossier is finally able to offer a brick-and-mortar retail space for customers eager to test and smell their products before shopping. The brand has opened its first flagship boutique in NoLita, New York, located at 242 Elizabeth Street.
The new store features the brand’s full catalog across the Dossier Impressions, Dossier Originals and Dossier Home lines.
“This boutique has been years in the making,” says Sergio Tache, Founder & CEO of Dossier. “We’ve had such an amazing response to our perfumes online since launching in 2019 and knew we wanted to give customers an offline Dossier experience. Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person. We’re excited to finally bring the Dossier perfume house for the next generation to life and have a space where perfume lovers can build their perfume wardrobes and learn more about fragrances in the process.“
Located in the heart of New York’s Scent Row, the Dossier flagship boutique will serve as a space for both discovery and education. Designed by renowned creative firm, Malherbe Paris and brought to life by Rekon Retail, the boutique offers a refined yet inviting space, seamlessly blending Dossier’s French heritage with the NoLita neighborhood’s famed laid-back, minimalist aesthetic.
“We wanted to create the ultimate immersive perfume experience for our guests,” says Max Poussier, Chief Creative Officer at Dossier. “Upon entering the space, customers are introduced to our six scent families, which guide their fragrance journey through our Impressions, Originals, and Home collections. It’s our first real-world experience, a foundation for building the modern perfume house for the next generation. It’s not just about discovery. It’s about belonging. A space that reflects how we see the future of fragrance: open, elevated, and made for everyone.“
Within the store, testing is made easier thanks to the Gaudier’s (formerly GK Concept) Paperscent technology.
Placed throughout the space, the testing stations will provide an immersive perfume discovery process while allowing Dossier to capture in-store traffic analytics in real-time while. “This technology also significantly reduces paper waste, maintains perfume integrity, and prevents fragrances from mixing in the air,” highlights the firm in a release.
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Dossier Nolita Flagship Store Regular hours: 11 am to 7pm, Monday through Sunday. |
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