UK-headquartered fragrance house has chosen the vibrant city of Barcelona to play host to the official launch of its latest fine fragrance global macrotrend collection, Morphesis.
Unveiled at the avant-garde Load Gallery, known for its immersive digital art exhibitions, the event fused fragrance with motion-driven installations, contemporary sculptures, and interactive elements — setting the stage for an experiential dive into CPL Aromas’ newest olfactory vision.
At the heart of Morphesis lies a deep reflection on transformation. This annual macrotrend encapsulates life’s constant state of flux, presenting fragrance as both a mirror and a medium of change. The collection channels the essence of life’s transitions through five symbolic elements—each presented in two phases: a minimalist Accord and a more complex Eau de Parfum.
The five olfactory concepts are:
– Egg-Genesis: A symbol of pure potential and the quiet beginning of existence. The musky, mineral accord evolves into a neo-gourmand Eau de Parfum with skin-like softness.
– Seed-Intention: Representing silent growth and natural emergence, the earthy accord matures into a green, woody scent evocative of a forest coming to life.
– Chrysalis-Transformation: Capturing the beauty of becoming, this floral accord transitions into a playful, powdery floral Eau de Parfum that echoes the delicate wings of a butterfly.
– Amber-Memory: A nod to time and nostalgia, this rich, woody accord unfolds into a smoky, balsamic, and deeply sensual fragrance experience.
– Atom-Essence: Symbolizing the invisible structure of all existence, this ultraviolet-inspired accord bursts into a radiant and energetic Eau de Parfum.
The launch in Barcelona signals the start of a global rollout. Morphesis will soon be introduced across other CPL Aromas divisions worldwide, with each destination interpreting the collection through a local cultural lens.
With Morphesis, CPL Aromas reaffirms its place at the intersection of art, science, and storytelling — inviting the world to experience fragrance as a living, breathing transformation.
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