Well known for its emblematic Skin Freshening Fragrance, Biolane Expert is making its return to pharmacies with Ma première eau de senteur. To mark this strategic launch, the brand paid strict attention to a targeted development. The specially formulated juice combines notes of orange and freesia enveloped in a powdery floral heart to delicately scent baby’s skin.
For this new scented water for babies, the brand wanted to leave nothing to chance. The company put its trust in Coverpla for its original mix-and-match approach and its personalization of ready-to-go products.
The brand chose the soft, rounded shape of the Oslo bottle in a 50ml format, specifically treated with a frosted finish to protect the formula. The bottle is topped with the Torrid wooden cap, fitted with an insert made from recycled PP in a natural shade to match the brush in the gift pack in which it is sold. In the same natural vein, the bottle’s décor is simply achieved using white screen printing.
“We don’t regret entrusting our partner Coverpla with this project. The company’s development team effectively accompanied our collaborators, offering alternative solutions that were in line with what we were looking for. Thanks to their advice and expertise, we have developed a product that is truly on brand,” says Jimmy Bossus, packaging buyer for the Havea group, the owner of the brand.
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