At Cosmoprof Worldwide Bologna, the Italian makeup specialist unveiled a series of new products aimed at redefining makeup’s interaction with light. No more masking— the new challenge is achieving coverage while preserving transparency!
Under the name Dynaverse, Chromavis unveiled a new product line at the Cosmoprof trade fair in Bologna (March 20-23, 2025), redefining the connection between makeup and skincare. The uniqueness of this approach stemmed primarily from the innovative way the Italian manufacturer’s technical teams executed the hybridization!
Light games for all skin tones
“Today, the challenge in makeup is how it interacts with the skin—not just in terms of skincare benefits, but also luminosity. New formulas harness light to provide coverage without masking, achieving a balance between transparency and radiance. The goal is a glow that isn’t pearlescent but enhances the skin’s natural tone. Makeup no longer simply reflects light; it plays with it to amplify the skin’s natural tone,” told Andrea Brambilla, Vice President of Innovation & Corporate Marketing at Chromavis Fareva, to Premium Beauty News.
Inspired by the boundless interactions of light and fluidity, the formulations presented within the Dynaverse collection work intuitively with the skin, providing a flawless, yet breathable finish that enhances natural beauty.
Technically, the approach involved hybridizing technologies to achieve material effects distinctly different from traditional makeup.
Using this hybrid technology, the Airtech line transforms make-up into a weightless, skin-enhancing layer, delivering a natural matte finish with unparalleled comfort.
“By using hollow transparent particles, makeup can illuminate the skin while preserving its transparency. Instead of a masking effect, it creates a soft-focus blur that seamlessly adapts to all skin tones, as it doesn’t conceal the natural complexion,” explains Andrea Brambilla.
All this while guaranteeing clean formulas, which are today “a prerequisite for any cosmetic development,” as well as the incorporation of functional ingredients that are beneficial for the skin.
Cosmopack Award
In addition, Chromavis scooped the Cosmopack Award in the Make-up Formula category for its ‘Sheer Dream Creamy Remover’ nail polish remover stick.
The innovation boasts a 100% natural and vegan semi-solid formula that melts upon contact with the nail, to dissolve polish while nourishing and protecting nails.
The anhydrous, hot-poured formula includes a network of natural waxes gradually releasing a 100% natural solvent, to offer deep yet gentle nail polish removal. Also among the balm’s ingredients are avocado oil and vitamin E to hydrate, repair, and strengthen nails, which thus retain all their flexibility.
The formula is non-flammable and low in volatile organic compounds. The stylo format, meanwhile, makes it an ultra-practical product for everyday use, including when traveling.
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