Canada’s Groupe Marcelle celebrates 75th anniversary

Canada's Groupe Marcelle celebrates 75th anniversary

Canada’s largest cosmetic manufacturer, Groupe Marcelle, is celebrating its 75th anniversary this year.

Created in 1949, the family-owned company has grown from a local Montreal pharmacy into a cosmetic powerhouse with a national presence. Today, Groupe Marcelle markets four brands – Marcelle, Watier, Annabelle, and CW Beggs and Sons – that are available in pharmacies and beauty boutiques across Canada and internationally.

For 75 years, Groupe Marcelle has been more than just a beauty company in Canada, we are Canadian beauty,” said David Cape, President of Groupe Marcelle. “From our humble beginnings as a Montreal pharmacy to becoming the nation’s largest cosmetic manufacturer, four generations of the Cape family have been dedicated to innovation and creating products that empower Canadians to embrace their natural beauty, with a distinctly Canadian touch.

The company incorporates locally sourced ingredients into its products, including Labrador Tea and Boreal Spruce.

We source the finest ingredients globally, but we hold a special place in our hearts for Canadian treasures,” added David Cape.

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