Personalization remains at centre stage for Burberry Beauty when it comes to customer relationship!
The brand thus called on Pure Trade to design a cardboard box covered with FSC paper and containing 180 letters in imitation tortoiseshell acetate, matching the perfume bottle caps, made of real scales, and 90 golden metal fixing rings. These charms are intended to improve the user experience, by personalizing customers’ bags, in store, with their initials.
This is one of the most recent collaborations between the supplier and the brand. Among which are several other achievements:
A metal mirror with a scale-like acetate back, which is emblematic of the brand.
A scale-like acetate comb.
Each of them bears a hot-stamped logo and comes with a recycled-cotton flapped pouch, featuring the twill pattern of Burberry trench coats.
Let’s also mention:
A lipstick case, made of silver mirror material, also mobile thanks to its metal snap hook. The brand’s logo is screen-printed in black.
A 30 x 30 cm towel, intended for facial care and made in Europe. Made of beige cotton terrycloth, with a tone-on-tone embroidered logo. Displayed in its silver mirror paper envelope, embossed with the tone-on-tone monogram and enhanced with the gold hot-stamped logo.