Bulgari Parfums expands travel retail footprint with new counters in Rome

Bulgari Parfums expands travel retail footprint with new counters in Rome

The high-end perfume brand has added two Roman point of sales to its lists of travel retail counters across the European continent.

At the new counters located in Rome’s Fiumicino airport (Terminal 3 and Schengen Hub East Terminal 1), Bulgari’s Roman roots come to life in signature marble décor. Dramatic Italian Pavonazzetto displays suffuse the corners with the grandeur of the Eternal City, and saffron accents are a nod to the Roman sunset. The warmth and radiance of the spaces are magnified by golden brass details, like the eight-pointed star, a common architectural symbol of the Baroque Rome style and a pivotal décor element of Bulgari’s historic store on Via dei Condotti.

These corners unite classic architecture and modern Italian design, creating an eye-catching showcase for Bulgari’s high perfumery collections. “The sculptural fragrance flacons gracefully mirror the spaces’ architectural beauty, and their vibrant colours captivate the eye as surely as vivid gemstones,” said the brand in a statement.

The new counters are part of Bulgari’s intensive travel retail strategy. The brand has opened high perfumery corners in most of Europe’s premier travel hubs, including Paris, London, Zurich, Brussels, and Athens, as well as in the Middle Eastern gateway city of Amman.

Bulgari’s enhanced presence in travel retail was created in partnership with Lagardère in Paris Charles de Gaulle, Rome, and Brussels and in collaboration with Dufry in London Heathrow, Zurich, Athens, and Amman.

In Bulgari’s new corners, travellers can indulge in a first-hand fragrance journey. Exploring the high perfumes Le Gemme and Bulgari Allegra, they can savour the pleasure of the Italian lifestyle, from its warmth to glamour. To enhance the shopping experience, Bulgari’s highly trained advisors offer specialized services like custom gift-wrapping—a personal touch of Roman allure. Additionally, pop-up events, such as fragrance-flacon engraving and complimentary fashion illustrations, enrich the transportive ambiance of the spaces,” added the brand.


Italy - Rome Fiumicino Terminal 3

France - Paris Charles de Gaulle Terminal 1

Greece - Athens

UK - London Heathrow Terminal 3

UK - London Heathrow Terminal 5

UK - London Heathrow Terminal 5

UK - London Heathrow Terminal 5

Italy - Rome Fiumicino Schengen Hub East Terminal 1


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