After several strategic acquisitions aiming at strengthening its footprint in the retail sector in Germany, France, Belgium, Slovakia, the French group is pursuing its external growth strategy with the acquisition of “Rose et Marius”, a prestige fragrance brand headquartered in Aix-en-Provence, France. Bogart thus expands its brand portfolio in its original business of manufacturing perfumes and cosmetics, which includes Carven, Chevignon, Jacques Bogart, Neo Cologne, Méthode Jeanne Piaubert, Cousin.e.s, and April, among others.
Created in 2012 and awarded the “Artisans d’Art” label in 2017, Rose et Marius offers original fragrance creations distributed in its boutique in Aix-en-Provence and in other high-end locations in France and abroad. All products are handmade in Provence, using selected natural raw materials.
“Bogart will provide Rose et Marius with its expertise as a manufacturer, its integrated distribution network (April stores) and the resources it needs to expand internationally,” said the group in a statement.
Bogart said the operation will be financed from the their own funds.