Beautystreams to explore “vitalism” at Cosmoprof Worldwide Bologna 2024

Beautystreams to explore “vitalism” at Cosmoprof Worldwide Bologna 2024

As part of its long-standing partnership with Cosmoprof shows worldwide, the beauty trends agency will three special projects at this year’s Cosmoprof Worldwide Bologna, taking place from Thursday, March 21 to Sunday, March 24 at BolognaFiere in Bologna, Italy.

The CosmoTrends project: Bologna 2024

At this year’s Cosmoprof Worldwide Bologna, the CosmoTrends project – curated look into the most notable innovations from exhibiting brands across beauty categories – will come in three formats including a special report, live seminar, and on-site installation.

The CosmoTrends Report: Bologna 2024 will give a curated look into the major trends to emerge from exhibiting companies. The report will be presented live during a CosmoTalks session at Cosmoprof Worldwide Bologna on Thursday, March 21, 2024 from 4:00 p.m. to 5:00 p.m. CEST by Beautystreams experts Bengt Jacobsson, VP Bespoke Division and Fernanda Pigatto, Global Partnerships Director. The CosmoTrends products will also be on display at a dedicated on-site installation in the Service Center at Cosmoprof Worldwide Bologna.

CosmoVision 2024-2029 to explore vitalism

Looking at the future of beauty, Beautystreams will present CosmoVision 2024-2029, an exploration of a macro trend centered around longevity and redefining beauty: vitalism. “With extended lifespans, the definition of beauty is evolving in tandem with changing lifestyle needs. Preventive health aimed at elevating consumers’ health-span is a mindset shift that carries profound implications for our industry,” explains Beautystreams.

Visitors attending Cosmoprof Worldwide Bologna can attend the exclusive CosmoTalks roundtable session moderated by Michael Nolte, SVP Creative Director, Beautystreams, with a special panel of experts composed of Lan Vu, Founder and CEO of Beautystreams; Fabrizia Grimaldi, Co-Founder of Hormoon; Elena Nunno, Global Strategic Marketing Manager, Merck; Otilia Beschea, Director of Innovation, Groupe Marcelle; and Akshay Talati, Vice President of Product Development, Goop, on Thursday, March 21, 2024 from 2:30 p.m. to 3:30 p.m. CEST in the exhibition’s Service Center and discover an overview of market opportunities.

The CosmoVision 2024-2029 initiative also includes an on-site video installation and a downloadable report that dives into related industry opportunities.

Cosmoprof and Cosmopack Awards 2024

Finally, Beautystreams curates the Cosmoprof and Cosmopack Awards 2024 which celebrate the excellence and innovation of companies exhibiting at the show.

The Cosmoprof Awards recognize outstanding finished products in the following 11 categories: Hair Products; Home and Professional Devices and Tools; Personal Care and Body Care Products; Green and Organic; Skin Care Products; Make-Up Products; with the addition this year of Nail Products; Sun Care Products; Men’s Grooming Products and Accessories; Mom and Baby Care Products; and Fragrance: Personal and Home. The Cosmopack Awards recognize the most innovative solutions in the following six categories: Make-Up Formula; Skin Care Formula; Hair Care Formula; Packaging: Design and Materials; Innovation Technology; and Sustainability.


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