Aptar Beauty has designed the pumps of Jean-Paul Gaultier’s new scented line Divine, which includes a fragrance, a body lotion and a shower gel. The manufacturer also produced the 1.5ml trial size and the Scentouch paper sampler that supported the launch.
Custom anodized golden hue
The three 30 ml, 50 ml and 100 ml formats of Gaultier’s Divine Eau de Parfum feature the VP4 SNI15 perfume pump from Aptar Beauty. The 50 ml and 100 ml pumps feature a screw neck to allow refilling.
With its sophisticated metallic appearance, the colour of the pump was anodized to match the golden hue of Jean-Paul Gaultier’s iconic corset, which adorns the bottle. The top of the pump is ornamented with a gold ring that acts as a stopper, like a neck jewel designed in the purest Jean-Paul Gaultier style, which simply needs to be removed to activate the spray.
As far as Gaultier’s Divine 200ml shower gel and body lotion are concerned, they were paired with Aptar Beauty’s Satine pump, that delivers a 500-microliter dose. “With its elegant design and lockable long nozzle, this POM-free pump is highly appreciated by premium brands,” said Aptar Beauty in a statement.
For this range of derivatives, the colour of the collar has also been matched to that of the range’s emblematic corset.
A double offer of samples
Aptar Beauty also worked with Jean-Paul Gaultier on the range’s promotional formats, offering the Divine fragrance in a sample size with the Easy Spray pump, as well as a new discovery format, Scentouch, based on iD Scent’s patented technology. These 100% paper samples in the iconic shape of the bottle are encapsulated with the fragrance.