In 2026, beauty finally goes beyond “like/dislike” and becomes a way to speak to the world. Through textures, smells, asymmetry and emotions. Pinterest Predicts analytics, built not on catwalks, but on the real desires of millions of users, shows: the new era of beauty is an era of sensuality, play and personal narrative. We have collected the key trends of 2026 and talk about each in the language that is usually spoken about high fashion and art.
Laced Up: Lace as a New Language of Beauty
Lace begins to live in the beauty space in 2026. On nails, it appears in the form of thin, almost jewelry overlays, reminiscent of fragments of a couture dress. In eye makeup, it appears as translucent patterns that fall in soft shadows, like a veil. Laced Up does not appeal to nostalgia or romantic sweetness. On the contrary, lace here works as a visual connector between makeup, manicure and the silhouette of the image as a whole. This is a complex, thoughtful aesthetic that is not revealed at first glance and rewards attentiveness. Beauty for those who appreciate detail.
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Gimme Gummy: beauty you want to feel with your touch
One of the most striking trends of 2026 is tactile beauty. Jelly textures, gummy effects, “jelly” blushes and glosses with a translucent sheen are shaping a new aesthetic where cosmetics are no longer just visual. They stretch, shine, react to light and movement and evoke an almost childlike pleasure from contact. This is a response to the overloaded digital world: the desire to feel something real, soft, alive. In 2026, beauty is not only an image in the mirror, but also a bodily experience.
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Scent Stacking: Fragrance as a Personal Signature
Perfumery in 2026 is abandoning the idea of “one right scent.” Instead, the focus is on scent stacking. This is the art of layering multiple fragrances and creating a unique composition. People are no longer looking for an iconic bottle. They are putting together their own fragrant wardrobe, mixing niche notes, contrasting chords and unexpected combinations. Fragrance becomes an intimate gesture of self-expression, almost like a mood diary. This trend is felt to be tired of mass and at the same time a desire for a deeper connection with oneself.
Glitchy Glam: The Aesthetics of Mistakes
Perfect symmetry is no longer synonymous with beauty. Glitchy Glam is a trend that deliberately breaks the rules: asymmetrical arrows, two-tone lips, “broken” makeup lines, nails with deliberate disharmony. Inspired by digital glitches and art experiments, this style speaks of accepting imperfection. In 2026, a mistake becomes an artistic gesture, and beauty turns into a space for play, irony and freedom. This is makeup for those who are not afraid to look different and do not consider it necessary to explain it.
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Vamp Romantic: dark romance for a new generation
Gothic is back, but in a softer, more sensual form. Vamp Romantic combines dark shades, smoky eyes, deep wine lips and glossy textures with romantic silhouettes and an almost cinematic mood. This is not an aggressive darkness, but an elegant melancholy, inspired by literature, opera and historical images. In 2026, the dark aesthetic ceases to be subcultural. It becomes part of high beauty, where drama and tenderness coexist.
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Cool Blue: a cold palette as a symbol of clarity
After years of warm nudes and “sunny” beauty, Pinterest is recording interest in a cold, almost icy palette. Blue eyeshadow, silver highlighters, frost effects on eyelids and nails create an image of detached, almost futuristic freshness. Cool Blue is a trend about distance, purity and inner peace. It has a minimalist look, but at the same time very expressive, as if reminding: sometimes cold is a form of protection and clarity.
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Wilderkind: the poetry of nature in a beauty interpretation
In 2026, nature returns to beauty not as an eco-trend, but as a source of aesthetic inspiration. Wilderkind is nails with butterflies, light natural shades, organic shapes, references to forests, insects and mythical creatures. This trend balances between reality and fairy tales, creating a sense of magic in everyday life. Beauty here is quiet, poetic, almost intuitive. It does not shout, but whispers.
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Extra Celestial: Escape into Space
The cosmic aesthetic of 2026 becomes even bolder. Holographic textures, opalescent pigments, and the effect of “another planet” in makeup and nail art create images that go beyond earthly logic. Extra Celestial is fantasy, futurism, and the desire to escape from reality into an alternative universe.
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Opera Aesthetic: When Makeup Becomes a Performance
Theatricality is another important motif for 2026. Opera Aesthetic offers dramatic, layered looks with clear contours, rich colors and a sense of stage. This is beauty that is not ashamed to be excessive. Makeup here is not an addition, but the main role. The trend refers to classical art, opera, ballet and reminds us: in a world of fast formats, we still crave a grand gesture.
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Result
Pinterest's beauty trends for 2026 have one thing in common: beauty no longer strives to be convenient or universal. It becomes personal, sensual, and sometimes even strange – but that's its power. It's a beauty that allows you to feel, fantasize, and be yourself without explanation.