Miranda Priestly explained in passing: your imaginary freedom of choice is just the remnants of someone else's idea, carefully dumped by marketers into the baskets of the mass market. And this May we will have to check our wardrobes again for compliance. The filming of the sequel to “The Devil Wears Prada” ended last fall, and the good old glossy snobbery is preparing for revenge, informs Ukr.Media.
Back in 2006, print magazines were the Vatican and editors-in-chief were pontiffs. Now, glossy magazines painfully imitate digital viability, and real money and power have long since settled in the sterile offices of luxury conglomerates. This tectonic shift provided the perfect breeding ground for a new story.
Miranda's empire is faltering. To save her “Catwalk” from oblivion, she needs advertising budgets. And the one writing the checks now is none other than Emily (Emily Blunt) – that nervous assistant from the first film, who has grown up to be the top manager of a major brand. Watching a former victim dictate terms to her tormentor is a special kind of intellectual sadism, for which it is definitely worth going to the cinema. (Stanley Tucci, by the way, is also in the game, so the level of irony per square meter of screen is guaranteed not to decrease).
Clothes here have never been just fabric. They’re weapons, status, and social markers. Costume designer Molly Rogers gave her team a brilliantly simple rule: “No dove bags.” That is, no flirting with viral junk and microtrends. The clothes in this film are meant to resist the frenetic pace of modern fashion, not serve it.
Meryl Streep initially demanded impenetrable armor for her character—only pants and aggressive shoulder pads, the classic defense of a woman losing ground. But, they say, a few perfect Dior skirts made her soften her categoricalness. Emily, on the other hand, will get the most rigid, architectural fashion—the cold and impeccable wardrobe of a woman who has finally made up for all her past nervous breakdowns.
The situation with Andy (Anne Hathaway) turned out to be the most ironic. She chose the path of serious journalism, but in the new film she looks outrageously luxurious. The creators explain this quite in the spirit of the times: the school of “Catwalk” taught her to scan thrift stores and find masterpieces among vintage for pennies. It sounds like a beautiful fairy tale for supporters of conscious consumption. However, we are immediately hinted that when Andy again accidentally comes across things from the magazine's wardrobe, the good old consumer hypnosis works without fail. Because you can't escape yourself, just like you can't escape good cashmere. We'll see in May whose armor will be stronger this time.
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Whose armor will prove stronger this time: Miranda's indomitable snobbery or the revenge of her former assistant?
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👠 Miranda is the pontiff of style 💸 I'm for Emily! 🧶 I'm wearing a sweater with rollers
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👠 Miranda is the pontiff of style 0% 💸 I'm for Emily! 0% 🧶 I'm wearing a sweater with rollers 0% 💡
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